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    SKU: XR65X95K
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    Ultimate brightness and contrast with Mini LED

    See 4K pictures full of remarkable contrast and brightness on this big screen TV with Mini LED backlight, powered by our Cognitive Processor XRTM and XR Backlight Master Drive.

    Next generation picture and sound with Cognitive Intelligence

    Take vision and sound to the next level with Cognitive Processor XRTM. Our revolutionary processor on Sony Bravia XRTM TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

    Scenes full of contrast and brightness, precisely controlled

    Powered by Cognitive Processor XRTM, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in this X95K 4K Bravia XR TV for brightness you can feel. You'll enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones, with almost no flare or halos around highlights.

    Sound from the screen, pictures and sound in harmony

    Enjoy sound that precisely matches what's on screen with Acoustic Multi-AudioTM technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.

    Hands-free help from Google

    With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on screen, control smart home devices, and more.

    Renew, recycle and reduce, designed for the environment

    Our Bravia XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The X95K uses Sony-developed SORPLASTM with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, Bravia Cam and sensors not only deliver high picture quality but also reduce power consumption.

    See incredible depth with intense contrast and brightness

    Our XR Backlight Master Drive utilizes a unique local dimming algorithm to control thousands of tiny, high-density Mini LEDs with absolute precision and independence. It focuses light for maximum brightness almost without flare or halos around highlights.

    A wide color spectrum for real-world shades and hues

    Powered by our Cognitive Processor XRTM, XR Triluminos Pro enables X95K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with our wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to deliver natural shades in every detail.

    Recreating lost texture, all your content upscaled to 4K

    With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XRTM accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

    Intelligent motion processing for fast-moving, blur-free scenes

    Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XRTM with XR Motion ClarityTM analyzes motion across several frames to ensure action stays smooth, bright and clear.

    Beautiful pictures across the screen

    The X-Wide AngleTM panel keeps pictures beautiful from any angle so even people watching at the sides get as satisfying an experience as those from the center. And with X-Anti-Reflection, pictures are much clearer with less glare.

    Powerful sound from the screen, matches pictures precisely

    Our Acoustic Multi-AudioTM technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what's on screen. These sound positioning tweeters precisely manage sound positioning in high tone areas for enhanced realism, while left and right subwoofers deliver powerful bass wherever you place your TV.

    All your entertainment upscaled to 3D surround sound

    With Bravia XRTM, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our Bravia XRTM TVs are also compatible with Dolby AtmosTM.

    Voice ZoomTM 2 enhances voices for clearer dialogue

    Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

    Perfect with Sony audio

    Paired with Sony audio equipment, our latest Bravia XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

    Acoustic Center Sync

    When you connect a Bravia XR TV to a Sony soundbar, the soundbar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.

    Ready for 360 Spatial Sound Personalizer

    Tailor your Dolby AtmosTM experience by combining our SRS-NS7 wearable speaker with Bravia XR TVs for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).

    Supreme picture and sound, whatever the environment

    Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment.

    Step up to even better viewing, optimized with Bravia Cam

    Connect your Bravia XR TV with Bravia Cam, sold separately, for an even more immersive viewing experience. Bravia Cam recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.

    Discover new ways to enjoy TV with Bravia Cam

    You're always in the best seat in the house with Bravia Cam. It recognizes where you're sitting and optimizes the picture and sound accordingly. There's also video chat, gesture controls, and other new experiences waiting to be explored.

    What you want to watch, all in one place

    Easily access all your favorite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.

    Just for you

    Discover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favorite kid themes, limit how long they can watch TV and even set bedtimes.

    Easily control your smart home

    Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.

    Supersize your smartphone favorites

    Quickly and easily enjoy your favorite videos, photos, games and more from your iOS or Android devices on the big screen. Stream effortlessly to your


    • Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality
    • Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive for unprecedented contrast and maximum brightness
    • Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro
    • Google TV with Google Assistant organizes your content all in one place. Stream from your Apple device with AirPlay 2 support
    • Enjoy streaming high-quality 4K UHD quality movies included with the Bravia Core app.
    • Experience immersive cinematic content with support for Dolby VisionTM, IMAX Enhanced, and Netflix Adaptive Calibrated Mode
    • Every seat is the best seat with wide viewing angles that preserves color and an anti-reflective screen to reduce glare
    • Take your gaming to the next level with input lag as low as 8.5 ms and Bravia XR exclusive features for the PlayStationR5.
    • Get the advantage in high-performance gaming with 4K/120, VRR, ALLM as specified in HDMI 2.1
    • Hear true immersive audio with two sound positioning tweeters in addition to font-firing TV speakers and dual subwoofers, plus support for Dolby AtmosTM
    • Acoustic Center Sync synchronizes Bravia XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound
    • See blur-free picture quality in fast-moving sports and movies powered by XR Motion Clarity technology
    • Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling
    • Multi-position stand offering three variations - low-profile immersive setting, narrow furniture setting, raised to accommodate a soundbar
    • With the optional Bravia Cam, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment
    Sub BrandBraviaTM XR
    Type4K, UHD, HDR
    Model Year2022
    Screen Size65 Inch
    Resolution3840 x 2160
    Aspect Ratio16:9
    Frame Rate120 fps
    BacklightMini LED
    Operating SystemAndroidTM
    Connector Type(4) HDMI, (2) USB, (1) Composite Video, RF In (Antenna/Cable), Toslink Optical Digital Audio, 3.5 mm Stereo Minijack Headphone, Ethernet
    Network ConnectivityWi-Fi 5 (802.11ac)
    Picture ModeDolby VisionTM, IMAX Enhanced, Netflix Adaptive Calibrated
    Sound ModeDolby AtmosTM, Bluetooth Audio
    Picture ProcessorCognitive Processor XRTM
    Motion EnhancerXR Motion ClarityTM
    Speaker TypeAcoustic Multi-AudioTM
    Control TypeRemote
    Smartphone ConnectivityYes
    Light SensorYes
    Audio Return ChannelYes (eARC)
    Voice SearchYes
    Auto Calibration with CalmanYes
    Smart PlatformGoogle TV
    HDMI 2.1 CompatibleYes
    VESA Mounting Pattern300 x 300 mm
    Stand Design3-Way Multi-Position Stand
    Dimensions56-7/8 Inch W x 2-3/8 Inch D x 32-7/8 Inch H (without Stand), 56-7/8 Inch W x 13-5/8 Inch D x 33-3/8 Inch H (with Stand)
    File Download(s):User Guide |
    Products specifications
    Display Size 60" - 69"
    Resolution 4K UHD
    Type Televisions
    Product tags