43" 2022 The Frame Art Mode
Enjoy what's on, not the reflections
Don’t let the sunlight interrupt the midday match, or any lamp reflection ruin your evening movie. With our new Matte Display, you can enjoy what's on the screen and feel the textures of the art the way it’s meant to be. Enjoy art as art, TV as TV.
* Conventional product refers to the previous model of The Frame.
Designed to look like a slim picture frame
Modern Frame Design
The Frame's minimalist-inspired design blends flawlessly with your interior. It's redesigned to be slimmer with a monochrome finish on the back to create a sophisticated look from every angle.
The Frame offers a variety of customizable, magnetic bezels so you can easily choose or even change your favourite colour to best suit your space.
* Customizable Frame sold separately.
TV when it's on, Art when it's off
The Frame transforms into art when you're not watching TV. Choose from the Samsung Collection or upload your own pieces to reflect your personality.
World famous galleries in your living room
Curate your own personal art collection with a growing library of over 1,600 pieces of artwork from world renowned institutions. From beloved classics to modern marvels to stunning photography, Art Store gives you unlimited access to a variety of content.
* Art Store subscription required to access full selection. Fees apply to subscription service.
** Art pieces in the Art Store are subject to change without prior notice.
*** The Art Store may not be available in some countries.
Frame your most loved moments
Frame your most loved moments
You can easily upload and exhibit your own photography or a new family portrait. Simply send your photos to The Frame via your phone or a USB flash drive.
* Requires SmartThings app download and installation to upload personal photos to The Frame via mobile device.
Senses your presence
The Frame automatically turns on to display your artwork when it senses you've entered the room. When you leave the room, it is switched off to save energy.
* Motion sensor gets activated after turning it on in the setting.
** Availability of motion sensor may vary by country.
The Frame is hanging on a wall displaying 3 different types of pictures with a white matte background.
Your art, your way
Customize the artwork even further with mat options to make it more realistic. Choose from 5 different mat layout options and a palette of 16 different colours to find the perfect fit.
Adaptive brightness for your art
The Brightness Sensor detects ambient light and automatically adjusts the screen's brightness and color tone to retain the artwork's original look regardless of the lighting condition of your room.
A flush fit to the wall
Slim Fit Wall Mount
The Frame looks exactly like a real picture frame. Plus, with just one slim cable to attach, you can enjoy your favourite content or display art without the clutter of messy cables.
* The distance between the wall and TV may vary depending on the wall type and installation method.
** One Connect Box is required for installation.
*** Slim Fit Wall Mount, One Invisible Connection (5m) and the One Connect Box are included with purchase of The Frame.
**** One Connect Cable(15m) is sold separately.
Height that fits your space
Height that fits your space
Height Adjustable Stand
Adjust the height of your TV stand for optimal viewing. It is also designed to fit a soundbar and surrounding devices.
* Soundbar sold separately. The images may differ depending on the Soundbar model.
** Height Adjustable Stand is not supported on The Frame 32 inch model.
*** The height adjustment range is 25 mm. The detail dimensions can be found in the specifications. (Set Size with Stand, Set Size without Stand.)
Explore possibilities of rotating screen
Auto Rotating Wall Mount
Auto Rotating Wall Mount allows you to make your choice by rotating the screen horizontally or vertically, so that you can enjoy the content you prefer.
* Check for protrusions on wall : Protrusions or unleveled areas will interfere with rotation.
** Cable in walling is not supported : in wall cables will cause resistance and interfere proper rotation.
*** No accessories other than The Frame bezel should be attached. (eg. Web Cam etc.)
**** Images are simulated and for illustration purposes only.
***** Auto Rotating Wall Mount sold separately.
****** Auto Rotating Wall Mount is available with 43~65" The Frame.
Horizontal or vertical? The choice is yours
Auto Rotating Stand
Auto Rotating Stand allows you to make your choice by rotating the screen horizontally or vertically.
* No accessories other than The Frame bezel should be attached. (eg. Web Cam etc.)
** Auto Rotating Stand is available with 43~55" The Frame.
*** Auto Rotating Stand sold separately.
**** Auto Rotating Stand can be installed on specified compatible models only. A list of compatibility can be found in the specifications.
***** Images are simulated and for illustration purposes only.
Showcase your TV anywhere
Reimagine how you use your space with an studio stand* that lets you place the TV anywhere in the room, concealing wires in its legs for clean lines, regardless of where you place it.
* Studio Stand sold separately.
** Studio Stand is available with 50~65" The Frame.
A billion shades of colour
100% Colour Volume with Quantum Dot
Quantum Dot technology delivers our finest picture yet on a TV. With Colour Volume 100%, Quantum Dot takes light and turns it into breathtaking colour that stays true at any level of brightness.
* 100% colour volume measured to DCI P3 standard, certified by VDE.
The AI Quantum Processor 4K chip flashes in the center.
Intelligence behind glorious picture and sound
Quantum Processor 4K
Quantum Processor 4K drives all-around performance, intelligently optimizing picture, sound, and more to give you a truly breathtaking viewing experience.
* Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
Picture optimized for your eyes
Samsung’s unique EyeComfort Mode preloads local sunset and sunrise times to your screen, so it can automatically adjust your display accordingly. Also, it lowers brightness and colours after sunset, so your screen is softer on your eyes-making it easier to unwind and rest at the end of the day.
Easy content discovery
Samsung’s new Smart Hub puts content curation and discovery front and center, so you spend less time searching and more time streaming movies, games, and shows. With three categories—Media, Game, and Ambient—Samsung optimizes your TV experience based on how you use your TV.
Mirror your mobile device
Easily go from watching your favourite show on your mobile device to a bigger screen like The Frame. Mirror content quickly from your smartphone or tablet with SmartThings*, or pair with your iOS devices with AirPlay 2.
* This service only works when TV and mobile are turned on.
** Requires SmartThings app download and installation.
*** Apple and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later.
**** Apple AirPlay may not be supported depending on the model or geographical area.
See it all on one screen
Watch what's on your TV and your mobile on the same screen at the same time. Whether it's live stats for sports or cheat videos for games, simply connect your phone and multi-screen to see both simultaneously. You can also enjoy optimized multi-tasking such as ultrawide game and vertical state, and simply add-up content to watch it all simultaneously or make your own combination.
* Supports Android OS and iOS based smartphone.
Sound that moves with the action
Object Tracking Sound (Dolby Atmos®)
Experience the nuances in every scene with audio that tracks every motion. With dedicated up-firing speakers, you can experience realistic 3D sound that pulls you in closer.
* Top firing sound is only available for The Frame 85/75/65/55".
**The Frame 50/43/32": OTS Lite
TV and soundbar in perfect harmony
Surround yourself with sound from TV and soundbar orchestrated in harmony. Q-Symphony uniquely allows TV and soundbar speakers to operate simultaneously for better surround effect without muting TV speakers.
** The Frame 50/43/32" : Q-Symphony Lite
** The Frame 50/43/32" : Q-Symphony Lite
**** Q-Symphony is available only with compatible soundbar. Check for Q-Symphony compatibility on soundbar product specifications.
(2021-2022) 43" The Frame Customizable Bezel - Modern White
More colours, More styles, More you.
Now, The Frame offers you more bezel colours and bezel style options to complement each new look in your own unique way.
* Images and videos are simulated and for illustration purposes only.
** TV sold separately.
*** Availability of bezel styles and colours may vary by TV size and region.
Choose your own colour
The Frame's bezel can be customized with 1 of 4 colour options consisting of White, Teak, Brown and Brick Red. These colour choices offer a tasteful contrast and subtly complement your room, a unique colour pattern or even a special occasion.
Customize the bezel style
The Frame Bezel now comes in two different design types. Choose Modern Type to give your space a hint of contemporary or select Beveled Type and enjoy its authentic picture frame appearance.
* Availability of bezel styles and colours may vary by TV size and region.
The effortless way to freshen things up
How to install
How easy is it swap out one bezel colour for another? Because The Frame's custom colour bezels are magnetic, it's exactly as easy as you think it is.
What are the available sizes for The Frame Bezel?
The Frame Bezel's availability is based on bezel type. Modern type is available for the 43'~ 85' range of The Frame TVs, while Beveled type is available for 65” and 55” models.
* Please refer to the specification in detail.
** Availability of bezel styles and colours may vary by TV size and region.